Privacy Policy
Last Updated: February 11, 2026
1. Introduction
Royal Ride Plus ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and transportation services (collectively, the "Services").
Please read this Privacy Policy carefully. By using our Services, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.
2. Information We Collect
2.1 Personal Information
We collect personal information that you voluntarily provide when using our Services, including:
- Contact Information: Name, email address, phone number, mailing address
- Account Information: Username, password, account preferences
- Payment Information: Credit card numbers, billing address, payment history
- Booking Information: Pickup/dropoff locations, travel dates, passenger count, special requests
- Identity Verification: Date of birth, government ID (for drivers)
2.2 Driver-Specific Information
For driver partners, we additionally collect:
- Driver's license information and photos
- Social Security Number (last 4 digits for verification)
- Vehicle registration and insurance documents
- Background check consent and results
- Professional certifications (TLC, chauffeur license)
- Banking information for direct deposit
2.3 Automatically Collected Information
When you use our Services, we automatically collect certain information:
- Device Information: Device type, operating system, unique device identifiers
- Log Data: IP address, browser type, access times, pages viewed
- Location Data: GPS coordinates (with your permission) for ride tracking and navigation
- Usage Data: App interactions, feature usage, booking patterns
- Cookies and Tracking: Session cookies, analytics cookies, advertising identifiers
3. How We Use Your Information
We use the information we collect for the following purposes:
- Provide Services: Process bookings, facilitate rides, enable driver-passenger matching
- Payment Processing: Charge for services, process refunds, prevent fraud
- Communication: Send booking confirmations, updates, receipts, and support responses
- Safety and Security: Verify identities, conduct background checks, monitor for unsafe behavior
- Improve Services: Analyze usage patterns, develop new features, optimize routes
- Marketing: Send promotional offers, newsletters (with your consent)
- Legal Compliance: Comply with laws, respond to legal requests, protect our rights
- Customer Support: Resolve disputes, troubleshoot problems, respond to inquiries
4. Information Sharing and Disclosure
We may share your information in the following circumstances:
4.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including:
- Payment processors (Stripe)
- Background check providers (Checkr, Sterling)
- Cloud hosting services (AWS, Supabase)
- Email and SMS providers (Resend, Twilio)
- Analytics providers (Google Analytics)
- Mapping services (Google Maps)
4.2 Driver-Passenger Sharing
To facilitate rides, we share limited information between drivers and passengers:
- Passengers receive: Driver name, photo, vehicle details, rating, real-time location
- Drivers receive: Passenger name, phone number, pickup/dropoff locations
4.3 Legal Requirements
We may disclose information when required by law, such as:
- In response to subpoenas, court orders, or legal process
- To law enforcement agencies investigating criminal activity
- To regulatory bodies as required for licensing
- To protect the safety of users or the public
4.4 Business Transfers
If Royal Ride Plus is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
5. Data Security
We implement industry-standard security measures to protect your information:
- SSL/TLS encryption for all data transmissions
- Encrypted storage for sensitive data (passwords, payment info)
- Regular security audits and penetration testing
- Access controls and employee training
- Secure data centers with physical access restrictions
- Two-factor authentication for admin accounts
While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.
6. Data Retention
We retain your information for as long as necessary to:
- Provide our Services to you
- Comply with legal obligations (tax records, driver certification)
- Resolve disputes and enforce agreements
- Improve our Services through analytics
Specific retention periods:
- Booking records: 7 years (tax/legal requirements)
- Account data: Duration of account plus 3 years
- Driver documents: Duration of employment plus 5 years
- Location data: 90 days (unless required for dispute resolution)
- Marketing data: Until consent is withdrawn
7. Your Rights and Choices
7.1 Access and Portability
You have the right to request a copy of the personal information we hold about you. We will provide this information in a commonly used, machine-readable format upon request.
7.2 Correction
You may update or correct your personal information through your account settings or by contacting us directly.
7.3 Deletion
You may request deletion of your personal information, subject to certain exceptions (legal obligations, ongoing disputes, fraud prevention). Account deletion requests can be submitted through your account settings or by contacting us.
7.4 Marketing Opt-Out
You may opt out of marketing communications at any time by:
- Clicking "unsubscribe" in marketing emails
- Updating your communication preferences in account settings
- Contacting us directly
7.5 Location Data
You may disable location services through your device settings. Note that this may affect certain features of our Services.
8. California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: What personal information we collect, use, and disclose
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: Opt out of the "sale" of personal information (we do not sell data)
- Right to Non-Discrimination: Not be discriminated against for exercising privacy rights
To exercise these rights, contact us at privacy@royalrideplus.com or call (203) 843-8823.
9. European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):
- Legal Basis: We process data based on consent, contract performance, legal obligation, or legitimate interests
- Data Portability: Receive your data in a structured, commonly used format
- Object to Processing: Object to processing based on legitimate interests
- Restrict Processing: Request restriction of processing in certain circumstances
- Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
- Lodge Complaint: File a complaint with your local data protection authority
10. Children's Privacy
Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we discover that we have collected information from a child under 18, we will promptly delete that information. If you believe we have collected information from a child under 18, please contact us immediately.
11. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
- Essential Cookies: Required for basic functionality (authentication, security)
- Analytics Cookies: Help us understand how you use our Services
- Preference Cookies: Remember your settings and preferences
- Marketing Cookies: Deliver relevant advertisements (with consent)
You can control cookies through your browser settings. Disabling certain cookies may affect functionality.
12. Third-Party Links
Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our Services after any changes constitutes acceptance of the updated Privacy Policy.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Royal Ride Plus - Privacy Team
Email: privacy@royalrideplus.com
Phone: (203) 843-8823
Address: 123 Transportation Way, New Haven, CT 06510
For data subject requests, please email privacy@royalrideplus.com with the subject line "Privacy Request" and include your full name and account email address.